madho.dev

A working studio. Real tools. Some for clients, some for my kids, some for me.

Twenty years in marketing and product seats. Disney. Capitol. Nokia. American Express. 1stdibs. Most of that work was about making complex systems serve real people who weren't being served well.

The studio's working theory: in the age of agents, the smallest possible audience for a piece of software is one.

In late 2024 I started building software again. Not commissioning it. Writing it. The leverage of a senior operator paired with an AI agent that does not get tired turned out to be the missing piece I'd been waiting for since the first Wired magazine in 1994.

The work is small. A CLI that scans my Gmail accounts for financial emails I might miss. A Chrome extension that camouflages my lunch hour. A supply chain news platform for a logistics company my brother and I are shareholders in. A Python game I wrote with my older daughter and a memory care app I'm shipping with a startup I help run.

If you want to talk about commissioning work, I do that through madgood.co. If you want to see what I'm building this week, you're in the right place.